JOB OVERVIEW:

This position is responsible for web digital marketing activities associated with our Merchandise and Equipment groups. The Marketing Specialist will act as an expert in the digital marketing space and will be empowered to be the business owner of this channel. They will coordinate all activities recommended by the Category and Performance Campaign channels as well as with suppliers to drive customer revenue sales expectations.

KEY RESPONSIBILITIES:

• Develop and execute all web marketing activities agreed to by supplier partners for the merchandise and equipment divisions. This includes banner ads, story page ads, featured ads, search word ads, etc
• Ability to report findings in a comprehensive manner as well as be a decisive leader in this area to deliver on financial performance that will impact the success of the business.
• Acts as the business owner/expert of the channel, providing updates on how activities are performing/not performing and participates in monthly channel revenue presentations as needed by the Senior Marketing Manager. Degree of participation in the presentation may vary by month.
• Works closely with the Suppliers, Category and Performance Campaign teams to execute web marketing activities determined to drive incremental sales growth for the division
• Responsible for providing regular reporting to the Category and Performance Campaign teams to deliver recommendations for improvement on ad performance based on impressions, click-through rates, sessions and sales.
• Recommends, implements and monitors marketing tactics and metrics used to expand/enhance web presence, user traffic/experience, and brand equity to drive customer value ultimately improving electronic ordering.
• Manages the www.henryscheinequipmentcatalog.com website including: product additions, website content pages, flash sales, site analytics reviews to identify trends in the Google Analytics Dashboard created by the Analytics Team, and more.
• Responsible for coordinating with suppliers on merchandise flash sales, along with the Senior Marketing Manager for guidance on scheduling, offers & recommendations for ad content
• Works on banner ads deployed via the Narvar Platform Dashboard to customers including the website tracking page and learning enhancements as this new platform is rolled out. Expected to attend the monthly or quarterly cadence calls with the Narvar Platform Representative to learn of new features and best practices.
• Point person for managing Siebel Campaigns including targeting of promo codes for all divisions and helping TSM's throughout the company with loading campaigns to ensure promotions are properly restricted to the correct customer segments.
• Trade publication marketing as requested by the Senior Marketing Manager
• Looks to develop valuable skillsets to become a strong business decision maker by taking courses offered inside and outside Henry Schein

SPECIFIC KNOWLEDGE & SKILLS:

• Skilled in the following platforms: Marketing Manager, Smartsheet, Asana, Siebel, Website platform
• Strong organizational skills
• Highly effective communicator

GENERAL SKILLS & COMPETENCIES:

• Basic understanding of industry practices
• General proficiency with tools, systems, and procedures
• Basic planning/organizational skills and techniques
• Good decision making, analysis and problem solving skills
• Good verbal and written communication skills
• Basic presentation and public speaking skills
• Basic interpersonal skills
• Developing professional credibility

MINIMUM WORK EXPERIENCE:

Typically 2 to 4 years of related professional experience.

PREFERRED EDUCATION:

Typically a Bachelor's Degree or global equivalent in related discipline.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

The posted range for this position is $54,540 to $95,445 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a [bonus/incentive] not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly